“This season my focus is more casual with a hint of romance. I went with more relaxed, every day pieces that can be interchangeable depending on the moment. With my primary color being blue this season, I have branched out using different shades such as chambray, heather and navy.”

That’s how Melanie, creator of Ava Rose Designs, summed up her 2013 Summer line. The wonderful people over at the Royal Palms Hotel and Spa welcomed us once again to shoot the new Summer styles on their property. If you’ve never been there, I highly recommend it — it’s stunning.

The photo shoot spanned two days with the first day focusing on portraits of the new clothing pieces. The summer line features 9 new items of women’s clothing and every spot we picked at the Royal Palms provided the perfect backdrop. The second day focused on portraits of the owner, Melanie, for PR and marketing purposes and we also shot product pictures of all the new fashion accessories.

Here are just a few of my favorites from this season’s photo shoot and you can always check out more at the Ava Rose Designs website (which I also develop!)

Ava Rose Designs Summer Fashions 1


Ava Rose Designs Summer Fashions 2


Ava Rose Designs Summer Fashions 3


Ava Rose Designs Summer Fashions 4