Today was another big milestone day with Ava Rose Designs. This morning I launched the website updates for Phase 1 of their Spring 2013 collection. I’ve been the web design partner of Ava Rose Designs since 2009 – all using Pinnacle Cart – and today’s launch marks the 4th season in a row in which I have also been their fashion and product photographer. Given that I did a major overhaul to the design of the site last summer, the updates this time around were subtle with some cosmetic changes and some template updates to more effectively display content.
As mentioned in an earlier post, this season’s photo shoot location was the Royal Palms Resort and Spa in Phoenix. What a beautiful property and what a perfect backdrop for this season’s collection. We will be heading back there in a few weeks to shoot more Spring fashions – I cannot wait!
Throughout the photo shoot, we used several locations on the Royal Palms property – the pool, the center atrium, off to the side coves and rooms – you name it.
Here are some of my favorite images from the first photo shoot: